(Scypre.com) – Donald Trump, the president-elect, has introduced a new fragrance line for both men and women, marking his historic victory in the 2024 presidential election. The release has gained attention, not only for its bold marketing but also for a controversial photo featuring First Lady Jill Biden.
An advertisement for the fragrance has gone viral, showcasing an image of Trump and Jill Biden at the reopening ceremony of Notre Dame Cathedral in Paris. In the photo, Jill Biden appears to be smiling at Trump, who was seated between French President Emmanuel Macron and First Lady Brigitte Macron. The ceremony, attended by dignitaries including Ukrainian President Volodymyr Zelenskyy and Britain’s Prince William, was held to celebrate the restoration of the iconic Parisian landmark after the devastating 2019 fire.
Trump just used this photo of Jill Biden glazing him to promote his cologne I’m dying pic.twitter.com/TqDa9FeYiP
— Caleb Hull (@CalebJHull) December 8, 2024
Notably absent from the event was President Joe Biden, who declined the invitation due to a “scheduling conflict,” according to the White House. However, speculation about the Bidens’ relationship dynamics has been rife in recent months.
On his social media platform, Truth Social, Trump unveiled his latest venture with characteristic flair. “Here are my new Trump Perfumes & Colognes! I call them Fight, Fight, Fight, because they represent us WINNING,” he announced. The tagline for the fragrance reads, “A fragrance your enemies can’t resist.”
The “Fight, Fight, Fight” collection is described on Trump’s website as a scent for “Patriots who never back down.” The bottles feature an image of Trump with his signature raised fist, commemorating his resilience following an assassination attempt earlier this year. The limited-edition line has been marketed as the perfect gift for the holiday season, with prices starting at $199. Despite the steep cost, the website reports that two of the fragrances have already sold out.
“Great Christmas gifts for the family,” Trump posted, directing followers to purchase at GetTrumpFragrances.com.
The Notre Dame ceremony marked another moment of public scrutiny for Jill Biden, who sat in the same row as Trump. Social media erupted over her choice of a red pantsuit on Election Day, a color often associated with the Republican Party. Some speculated whether this was a subtle nod to dissatisfaction within Democratic circles, particularly after President Biden ended his re-election bid in July.
Conservative commentators have amplified rumors of tensions between the Bidens and Vice President Kamala Harris, who lost to Trump in a landslide. During a Veterans Day ceremony at Arlington National Cemetery, Jill Biden appeared to avoid making eye contact with Harris, fueling speculation of discord within the Democratic Party.
“Jill Biden refused to even look at Kamala,” one viral post on X (formerly Twitter) claimed. Conservative author David Harris Jr. commented, suggesting a “rift” within the party following Harris’ defeat.
This fragrance line is the latest in a series of Trump-branded merchandise. Earlier this year, the president-elect marketed “God Bless the USA” Bibles and a line of $400 sneakers during his campaign. Trump has long leveraged his personal brand to connect with supporters, offering products that reinforce his image of strength, patriotism, and resilience.
The fragrances, dubbed “a rallying cry in a bottle,” embody Trump’s style of bold, unapologetic marketing. With the release timed for the holiday season, they have become a talking point in both political and commercial spheres.
Fox News Digital reached out to the White House and First Lady Jill Biden’s office for comments on the ad and the viral photo but did not receive an immediate response.
As Trump prepares for his upcoming inauguration, his fragrance line is yet another reminder of his ability to mix politics with business, a hallmark of his public persona.